The Canton Fair (China Import and Export Fair) is a large-scale and long-standing international trade exhibition held in China. It is hosted by the Chinese government and aims to promote trade cooperation between China and countries around the world.
The Canton Fair is not only a platform for exhibitions and exchanges but also provides various business negotiations, forums, and activities, promoting cooperation and exchanges between domestic and foreign enterprises. Through the Canton Fair, exhibitors can showcase their products and brand images and expand market share; buyers can discover new products, establish business relationships, and engage in procurement cooperation.
The purpose of the article is to provide a comprehensive guide for the upcoming 134th Canton Fair (China Import and Export Fair) to help traders make better use of this Canton Fair to expand their business and promote products.
Through these, learn how to better utilize the Canton Fair to achieve business benefits and growth.
Background of Canton Fair
History: The Canton Fair was founded in 1957 and is sponsored by the Chinese government to promote trade cooperation between China and countries around the world. Since the first Canton Fair, it has become China’s window to the outside world and an important trade platform. After years of development, the Canton Fair has been successfully held for dozens of sessions.
Frequency: The Canton Fair is held twice a year, in spring and autumn. Among them, the Spring Canton Fair is usually held in mid-April, and the Autumn Canton Fair is usually held in mid-October. This frequency makes the Canton Fair an important event that cannot be missed every year in the global business community.
Scale: The Canton Fair is one of the world’s largest comprehensive international trade fairs with the largest number of exhibitors. It covers a wide range of industry fields, including electronic products, household products, textiles and clothing, machinery and equipment, medical equipment, food and beverages, etc. Each Canton Fair attracts tens of thousands of exhibitors and hundreds of thousands of buyers from all over the world.
The Canton Fair provides exhibitors with an opportunity to display products, expand markets, and find partners by holding exhibitions, trade fairs, and forums. At the same time, it also provides a platform for global buyers to centrally purchase and find suppliers. The successful holding of the Canton Fair not only promotes the development of China’s foreign trade but also promotes international economic cooperation and exchanges.
Canton Fair Schedule
The 134th Canton Fair is scheduled to open on October 15, 2023.
The first phase: is October 15-19, 2023. Its main products on display are consumer electronics and information products, household appliances, lighting products, general machinery and mechanical basic parts, hardware, etc.
The second phase: is October 23-27, 2023; Its main products on display are daily ceramics, household products, garden supplies, glass crafts, etc.
The third phase: October 31-November 4, 2023; Its main products on display are home textiles, food, sports and travel and leisure products, luggage, pharmaceutical and health products medical equipment, pet products, bathroom products, etc.
Exhibition period replacement: October 20-22, October 28-30, 2023.
The online platform service time is half a year (September 16, 2023 – March 15, 2024).
You can learn about all product categories and exhibition area layouts of the Canton Fair through the following link：
Enjoy the Canton Fair
How to register and attend the exhibition
Sign up and register to attend: https://www.cantonfair.org.cn/en-US
After pre-registration and obtaining the certificate application receipt, you need to bring the following information:
(1)The original valid identity document of an overseas individual, which is a foreign passport, a return permit for Hong Kong and Macao, a Taiwan Compatriot Permit, a valid overseas Chinese identity document (Chinese passport + overseas permanent residence permit/visa), or a Chinese passport (including a valid overseas work visa for more than one year)
(2)Pre-registration electronic or paper receipt
(3)Company business card
Tips for efficiently exploring the Canton Fair
Plan in advance: Before attending the Canton Fair, determine the industries and product categories you are interested in and make a detailed plan. Check the official website of the Canton Fair or the exhibition directory to understand the distribution of each exhibition area and the list of exhibitors, and mark the vendors you want to visit.
Create a schedule: Based on your interests and priorities, create a detailed schedule that includes which booths to visit, which events to attend, and which vendors to schedule meetings with. Try to arrange reasonable times and avoid overcrowded periods.
Contact suppliers in advance: If you are interested in certain suppliers, you can contact them in advance through the official channels of the Canton Fair or other channels to make an appointment for a meeting. This ensures that you have enough time for in-depth communication and negotiation during the exhibition.
Use navigation tools: The Canton Fair site is often very large. Use navigation tools (such as exhibition maps, APPs, etc.) to help you quickly find the booths and venues you need, saving time and energy.
Pay attention to important information: Understand important information during the Canton Fair, such as the opening ceremony, industry forums, new product releases, and other related activities. These events may be helpful to your business development and market trends and should not be missed.
Record and organize information: When visiting a booth, write down products that interest you, supplier contact information, and other important information. Use notebooks, mobile phones, or other portable devices to record and organize relevant information promptly to facilitate follow-up and evaluation.
Prepare materials in advance: To better demonstrate your needs and intentions, prepare business cards, company introductions, purchase lists, and other relevant materials in advance, and carry them with you. This can facilitate communication and negotiation with suppliers and improve work efficiency.
Flexibly adjust your plan: Flexibly adjust your plan and focus based on your actual experiences and findings at the Canton Fair. If you discover new potential suppliers or products, you can adjust your itinerary to allow more time for them.
Some considerations for the Canton Fair
- Visa arrangements
Determine the applicable visa type based on your country/region and purpose. You can check relevant information through the official website of the embassy, embassy or visa center in your country/region, and prepare the required materials for a visa:
– Passport: Make sure your passport is valid for at least the duration of the conference and has enough blank pages.
– Visa application form: Fill in and sign the relevant visa application form.
– Photos: Provide color photos that meet visa requirements.
– Invitation letter: If you receive an invitation letter from the Canton Fair Organizing Committee, include it as part of your visa application.
– Itinerary arrangement and ticket booking confirmation: Provide confirmation information of itinerary arrangement and ticket booking.
– Proof of funds: Provide sufficient proof of financial ability, such as bank statements, pay stubs asset certificates, etc.
– Other supporting documents: Depending on the visa type and specific requirements, other supporting documents may be required, such as hotel booking confirmation, medical insurance, etc.
- Exhibition transportation options
Canton Fair Address: No. 382, Yuejiang Middle Road, Haizhu District, Guangzhou City, Guangdong Province.
The Canton Fair Complex is approximately 45 kilometers from Guangzhou Baiyun International Airport. The way from Guangzhou Baiyun Airport to the Canton Fair Complex includes: subway, bus, taxi, etc:
-Route: Take Line 3 (direction to Tiyu West Road) to Tiyu West Road, transfer to Line 3 (direction to Panyu Square) to Kecun Station, transfer to Line 8 (direction to Wanshengwei), and exit at Xingang East Station (Area A) ) or Pazhou Station (Area B or C)
-Duration: Approximately one hour and 30 minutes
-Price: RMB 8
-Route: Take a Chinese taxi directly to the Canton Fair Complex
-Duration: Approximately one hour
-Price: approximately RMB 125-150
-Route: Take the dedicated airport bus line from Baiyun Airport and get off at the Canton Fair Complex Station
-Duration: The shuttle bus runs every 30 minutes, and you need to wait for about 1-2 hours
-Price: RMB 25
- Accommodation options
（1）Langham Place Hotel Guangzhou Nanfeng：1.3 kilometers from Canton Fair
（2）The Westin Canton Fair：1 km from Canton Fair
（3）Shangri-La Hotel Guangzhou：2.1 kilometers from the Canton Fair
（4）Lavande Hotel: 4.4 kilometers from the Canton Fair
What should you bring to the Canton Fair?
Canton Fair buyers are advised to bring the following items during the exhibition to facilitate better purchasing activities:
Business Cards and Contact Information: Bring a sufficient number of business cards that include your name, company name, title, and contact information. This helps you connect with your suppliers and facilitate the exchange of information.
Notebook and Pen: Carry a notebook and a reliable pen so you can record important information such as product details, prices, delivery times, etc. This will help you review and compare after the show.
Folder or bag: Carry a folder or bag to store promotional materials, catalogs, product manuals, etc. provided by suppliers. This allows you to organize and categorize the supplier and product information you encounter.
Water and snacks: Since the Canton Fair usually requires long hours of activities in the exhibition hall, it is necessary to bring a bottle of water and some snacks to keep your energy and mental state replenished.
Chargers and Power Banks: Keep your phone, tablet, or other electronic device equipped with chargers and power banks to keep them charged when needed. This avoids running out of battery and being unable to contact suppliers or record important information in time.
Comfortable shoes and clothing: Since the Canton Fair often requires standing and walking for extended periods, it is important to choose comfortable shoes and appropriate clothing. This reduces fatigue and allows you to better focus on your purchasing activities.
Personal Identification and Cash: Bring valid personal identification (such as a passport) and sufficient cash or credit cards. Some vendors may only accept cash transactions, and identification is required to check in and enter the exhibition hall.
Please note that depending on personal needs and specific circumstances, you may also bring other items such as translation tools, medicines, spare batteries, etc. But please make sure that the items you bring comply with the relevant regulations and safety requirements of the exhibition hall.
Make the most of the show
Ways to connect with partner
Proactively approach the booth that interests you and have an initial conversation with the exhibitor. Express your interest, introduce yourself and your company, and ask questions to learn more.
When communicating with exhibitors, ask clear questions to get the information you need. These issues may include product features, price range, delivery time, quality control, etc. By steering conversations in the direction of key issues, you can gain a more effective understanding of a supplier’s capabilities and suitability.
Collect exhibitors’ promotional materials, product catalogs, samples, etc. as much as possible. This will help you understand their products and services in more detail and provide a reference for future evaluations and comparisons.
Establishing positive business relationships with exhibitors is important for future collaboration opportunities. Exchange business cards and make sure both parties have the correct contact information. Express your interest in their products and ask if you can follow up the discussion or set up a business negotiation.
Explore additional resources and services offered at the show
Business Center: The Canton Fair has a business center that provides buyers with various convenient facilities and services, such as copying, faxing, printing, Internet access, etc. You can work on documents, contact suppliers, or other business needs in the business center.
Translation services: Canton Fair provides multi-language translation services to better communicate with international buyers. You can consult the exhibition organizer or business center to find out how to obtain translation services and arrange for appropriate translators.
Purchasing Guides and Catalogs: The Canton Fair typically provides purchasing guides and exhibitor catalogs that contain detailed information about exhibitors and their products. You can use these guides and directories to learn about suppliers’ backgrounds, product ranges, booth locations, and more.
Business Negotiation Area: The Canton Fair provides a business negotiation area to provide buyers and exhibitors with special arrangements and venues to promote business negotiations between the two parties. You can make an appointment in the business negotiation area to have more in-depth discussions and business negotiations with interested suppliers.
Buyer services: Canton Fair usually provides specialized services and treatment for specific groups of buyers. These services may include personal reception, guided tours, customized itineraries, etc. If you meet specific buyer qualification requirements, you can consult the show organizer for relevant buyer service information.
Review the information collected and evaluate potential partnerships
Review the information you collected during the show, including promotional materials, product catalogs, samples, etc. provided by exhibitors. Carefully evaluate factors such as product quality, price reasonableness, delivery time, and service level of potential partners and match them with your business needs.
Evaluate potential partnerships based on your business needs and procurement criteria. Consider their product quality, price reasonableness, delivery time, service level, etc., and match them with your business goals.
Communicate with exhibitors and express interest
Based on your assessment results, choose to establish contact with potential exhibitors. Send a thank you email, express your interest in their product, and state that you would like to discuss the partnership opportunity further. Make sure to provide correct contact information and encourage exhibitors to have more in-depth business communication with you.
Discuss specific cooperation details
If necessary, arrange business negotiations or meetings with potential suppliers to further discuss specific cooperation details. This can include customization requirements, delivery agreements, contract terms, etc. Make sure your needs and expectations are fully communicated and understood.
Make decisions based on assessment results
Make informed business decisions based on your assessment of your vendors and further communication with them. Consider their product quality, price, reliability, and fit with your business goals and compare with other potential suppliers.
Follow up and build long-term partnerships
Once you identify a potential partner, maintain regular contact and follow-up. Maintain communication with suppliers to understand order progress, handle any questions or concerns, and establish long-term and stable partnerships.
EASTEGG‘s new product introduction at Canton Fair
- 3 Color Twill Painted Water Bottle with Carrying Handle
This Tricolor Twill Painted Water Bottle with Carry Handle is a stylish and functional drinking container. It is made of high-quality materials and exquisite craftsmanship and features both an outstanding exterior design and excellent performance characteristics. Below is a detailed description of the product from all angles.
– Appearance design: This water bottle is made of high-quality stainless steel material, which is sturdy, durable, and corrosion-resistant.
– Color: The surface of the water bottle has been finely painted to form a three-color twill design, showing a stylish and unique appearance.
– Carrying handle design: Equipped with a convenient carrying handle to make carrying easier, and easy to hang on your bag or wrist.
– Capacity: The water bottle has a large capacity and can be filled as you go to meet your daily drinking needs.
– With lid design: The water bottle is equipped with a sealed lid, effectively avoiding leakage problems and keeping the liquid fresh.
– Insulation: Stainless steel material has good insulation performance, able to keep the temperature of the liquid for hours.
– Convenient Cleaning: The inside of the water bottle adopts a seamless welding process, which is easy to clean and maintain hygiene.
– Lightweight and Portable: The water bottle is moderate in size and slim in appearance, making it easy to carry in a handbag or backpack.
This 3-color twill spray-painted water bottle is suitable for a variety of occasions:
– Daily use: You can enjoy fresh water at any time, whether at home, office, or in outdoor activities.
– Sports and Fitness: the portability and insulation of the water bottle make it an ideal companion for running, fitness, and other sports occasions.
– Travel and adventure: the durability and sealing performance of the water bottle is suitable for outdoor adventure, camping, and other activities.
- 3D Printed Water Bottle
– Unique shapes: 3D printing technology allows the water bottle to realize complex geometric shapes and unique designs, showing individuality and creativity.
– Customization Options: With 3D printing technology, users can customize the unique appearance of the water bottle to meet their preferences and needs for personalization.
– Detailed Finishes: 3D printing technology captures minute details, making the textures, patterns, and decorations of the water bottles finer and more aesthetically pleasing.
Materials and Quality:
– High-quality material: 3D printed water bottles are made of high-quality plastic or metal materials to ensure the durability and quality of the product.
– Health and Safety: The material meets food safety standards, non-toxic and odorless, so you can use it without worry.
– Lightweight design: The application of 3D printing technology allows for precise control of materials and optimized design, making the water bottle lightweight, portable, and easy to carry.
– Smooth Touch: The surface of the 3D-printed water bottle has been finely processed for a smooth and comfortable touch that won’t irritate the skin.
– Rich texture: With 3D printing technology, various textures can be realized, such as frosted, metallic, etc., giving more tactile choices.
– Comfortable to hold: The shape and curves of the water bottle are carefully designed to be easy to hold and grip, providing a comfortable user experience.
- 2-in-1 stainless steel water bottle
– Stylish Appearance: The 2-in-1 stainless steel water bottle features a simple yet stylish design that is suitable for a variety of occasions.
– Double-Layer Construction: The water bottle has a double-layer structure inside and outside, the outer layer can be finely painted or coated to increase the visual appeal of the bottle.
– Multi-color choice: A variety of color choices can be provided to meet personalized needs.
Functions and Features
– Hot Insulation & Cold Insulation: The 2-in-1 stainless steel water bottle has good insulation and cold insulation ability, which can keep the temperature of hot and cold beverages for a long time.
– Separate design: The water bottle has two separable parts that can be used separately, you can put some small objects like pills， keys, or pet foods can be put on the removable chassis, easy to carry and clean.
– Large capacity: The water bottle has a moderate internal capacity, which can hold enough drinking water to meet daily needs.
– Sealing performance: Equipped with a high-quality sealing cap, effectively prevent leakage and spillage.
Materials and Quality：
– High-quality material: The 2-in-1 stainless steel water bottle is made of food-grade stainless steel material, durable and corrosion resistant.
– Healthy & Safe: Stainless steel material meets food safety standards, non-toxic and odorless, and can be used with confidence.
– Long lasting: Stainless steel material has strong durability, can withstand the test of daily use, not easy to deform or break.
- Stainless Steel Water Bottle with Combined Handle andStraw
– Innovative design: This stainless steel water bottle uniquely combines a carrying handle and a straw to form an innovative design.
– Simple and stylish: The exterior features a simple and stylish design, giving it a modern feel and high-end texture.
– Multiclory choice: Offers a variety of color choices to meet personalized needs.
– Smooth touch: The surface of the stainless steel water bottle is finely treated, smooth, and comfortable to the touch, and will not irritate the skin.
– Comfortable Handle: The handle is ergonomically designed to provide a firm and comfortable grip, making it easy to carry.
– Convenient Straw: The straw is designed to be flexible and of medium length, making it easy to use and convenient for direct drinking.
Functions and Features：
– 2-in-1 Design: The combination of a carrying handle and straw design makes this stainless steel water bottle can be used in two ways, either as a water bottle or through the straw for direct drinking.
– Sealing performance: Equipped with a high-quality sealing lid, effectively preventing liquid leakage and keeping drinks fresh and safe.
– Hot & Cold Insulation: Stainless steel material has good heat and cold insulation ability, which can keep the temperature of hot and cold drinks for a long time.
- Removable Small Spout Water Bottle
Design and Appearance：
– Simple and stylish: The appearance of a simple and stylish design style, suitable for a variety of occasions.
– Multi-Color choice: Offers a variety of color choices to meet personalized needs.
Functions and Features：
– Detachable design: This water bottle features a detachable design, which makes it easy to clean and maintain the hygiene of the bottle. The bottle, lid, and small spout can be detached.
– Sealing performance: Equipped with high quality sealing cap, effectively prevents liquid leakage and keeps your drink fresh and safe.
– Lightweight & Portable: The overall structure of the water bottle is lightweight and portable, easy to carry and adapt to different occasions.
Small Mouth Design:
– Smallmouth design: The smaller caliber of the water bottle allows you to control the speed of drinking and reduces spillage and waste.
– Convenient to drink: Smaller mouth design allows for better control of the amount of water consumed, is suitable for fine oral rehydration, and is convenient for drinking anytime outdoors, in the office, and on other occasions.
The exhibition of our products is in the second phase, starting from October 20th, if you are interested in our products, welcome to visit our booth site to see the actual, we will have a professional staff for you to explain in detail, or contact our official website AULAND, we will be happy to serve you.
Canton Fair is not only a sales and purchasing platform, but also an important channel to understand market trends and competitors’ intelligence. Through exchanges with other exhibitors and exhibition visits, enterprises can obtain industry dynamics, market information, and the latest trends of competitors, and then adjust their own market strategies and product positioning.
You may properly plan your vacation to the Canton Fair by being aware of each step before going. Attending the Canton Fair in Guangzhou, China, without any planning can be a stressful experience. You can tour the expo with confidence and get the most out of your trip by using the advice and strategies in this comprehensive guide. Prioritize your objectives, plan, and make strong connections with exhibitors and other guests. Utilize the information you learned at the Expo to promote your company and get the most out of this worthwhile experience.
If you would like to participate in the Canton Fair China Sourcing Tour and follow up with some of our new featured products afterward, please click here to fulfill your needs.